High Concept; Low Art.

My concept for a recycling commercial. No one has yet offered any funding.



Quick cuts flashing a variety of stereotypical scenes of counter-culture plotters, not dissimilar to those found in fight club. Dark rooms, dark clothes, stencils of red fists spray painted on the walls. Three figures, their faces obscured by bandanas or masks are shown in these quick cuts. Loud music being played. (Early 90’s rap? 70’s punk? Obscure indie? No satire, this is made to appear sincere. Also, no techno.)

We quickly realize this group of people are making a Molotov cocktail. After the ingredients are put together, they are seen running down a dark alley, crouched down. One of the guys, the leader, quickly runs into the street and in slow motion, throws the bottle. Extra time is spent on the classic pose of the revolutionary in mid throw, back arched, face covered, burning bottle in hand.

The view of street makes it unclear if we are in the US or perhaps Europe. Maybe even in SE Asia or South America. The location should be made to seem as if it is anywhere in a major decaying city. We see a slow motion shot of the bottle tumbling end over end through the air, the wick (a piece of torn cloth) still burning.

Finally the bottle hits the side of what is clearly a police car. But rather than shatter and burst into flames, the bottle harmlessly bounces off the side of the car and into the street. A loud plastic ‘thud’ is heard. Gasoline slowly spills into the street and starts a small, impotent fire.

Cut back to the guys, the leader turns back to his friends. One of them stands up and in a derisive tone says, “Dude! Plastic?”

Voice over – Plastic containers and bottles can be reused for almost anything. Cut to Reduce, Reuse, Recycle logo.