Thursday, April 2, 2009


I had a very nice meeting at the Red Cross headquarters the other day. Their building is really beautiful with a stunning main lobby that lets in lots of natural light and is lined with large glass crosses.
I learned that the symbol of the Red Cross is not affiliated with any religious group, rather it is the inverse of the Swiss flag.
I also learned that the Red Cross asked a marketing firm to try and come up with a new symbol that would have absolutely no religious or political connotations anywhere in the world. The company came up with the Red Crystal. Now this just sounds like a movie with David Bowie and Muppets in it, but as has already been established I don't know anything about marketing. However, after seeing the new design for the Red Crystal it was immediately pointed out that the crystal looked a lot like a red diamond. A blood red diamond to be exact. I have a feeling they're going to end up sticking with the cross after all.

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