Rioja Wines.

Oh, and that other thing that Rioja is known for? I guess it's the wine. The valley is set between a coastal mountain range that properly regulates the amount of moisture in the air, and a different mountain range on the south that helps regulate the temperatures from the dry plains, making the region perfect for growing grapes.

Wine tasting tourism is a relatively new concept for the area, but wine making dates back a few hundred years.