tag:blogger.com,1999:blog-4703857823489112149.post43395972590098527..comments2023-05-05T15:17:46.952+01:00Comments on En La Ciudad: Mad Men.Adamhttp://www.blogger.com/profile/04881917058643675492noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-4703857823489112149.post-28522991366843851532009-08-16T16:21:43.761+01:002009-08-16T16:21:43.761+01:00The best maneuvers have a dual purpose. Look also ...The best maneuvers have a dual purpose. Look also at the ads in Metro stations for Monsanto and for reporting crimes. It all gives a creepy appearance of accommodation to a new reality.Noelhttps://www.blogger.com/profile/07433061961512112095noreply@blogger.comtag:blogger.com,1999:blog-4703857823489112149.post-8648550973580946332009-08-16T03:52:16.793+01:002009-08-16T03:52:16.793+01:00Well, I don't really get what you mean. This ...Well, I don't really get what you mean. This was not an ad by the government or the military, this was targeted at people who work for those entities. I don't think it's about intimidating US citizens, I think it's more about trying to make geeks in the acquisitions department feel like they're cool.Adamhttps://www.blogger.com/profile/04881917058643675492noreply@blogger.comtag:blogger.com,1999:blog-4703857823489112149.post-11179590788953397272009-08-16T01:30:34.316+01:002009-08-16T01:30:34.316+01:00To me, the very ad, and especially the "Move ...To me, the very ad, and especially the "Move over" tag, was scary. I mean, if the military/government wanted to put attitude right in our faces as we ride along to our jobs, if they really want us to know who's in charge, they couldn't do a better ad than this one. It reeks of the kind of obnoxious Madison Ave. approach we have all seen on car commercials on TV, but is also unpretty and grim and designed to instill fear, in a "new world order" capacity, if you know what I mean. It's Homeland Security, it's FEMA..."we can do what we want and damned soon you'll be so used to it you'll think it's your right. Change is right behind you, flashing its high-beams."Noelhttps://www.blogger.com/profile/07433061961512112095noreply@blogger.comtag:blogger.com,1999:blog-4703857823489112149.post-21915143666807840652009-07-27T20:14:26.292+01:002009-07-27T20:14:26.292+01:00I wasn't really worried about the costs to tax...I wasn't really worried about the costs to taxpayers, it just seemed like a bit of a hail Mary approach to getting a contract. But you make a good point about branding.Adamhttps://www.blogger.com/profile/04881917058643675492noreply@blogger.comtag:blogger.com,1999:blog-4703857823489112149.post-60869954327067033232009-07-27T12:27:49.362+01:002009-07-27T12:27:49.362+01:00If you make a brand a household name, it influence...If you make a brand a household name, it influences the politics of acquisition. Think of the fallout is Lockheed Martin lost a major contract to an unknown company and they protested- the public would likely fall on LM's side simply because of their name brand.<br /><br />Also- marketing costs cannot be billed to the government, so no need to worry if taxpayer dollars are being wastedAnonymousnoreply@blogger.com